
Founder & CEO, CFA ESG
Sunny Sun
Sunny brings over 10 years of experience as a PR and GR professional. Before founding Jinyu Consulting, she served as the China Head of Public Affairs at Swift and J.P. Morgan, leveraging her extensive expertise in public affairs and government relations.

Founding Partner for Public Affairs
Liana Lee
Liana has more than 15 years of experience as a senior financial reporter and editor with leading Chinese financial media outlets. She has built strong regulatory relations within the banking community and possesses deep knowledge of China’s financial regulations.

Senior Partner:
Media Relations
Wenjun Liu
With over 15 years of experience as a senior financial reporter and editor, Wenjun has a vast network in the Chinese financial market. She brings extensive media relations expertise and deep resources in the industry.

Senior Partner:
Corporate Strategies
Simeng Lee
Simeng is an experienced corporate strategy advisor with a deep understanding of China’s TMT, fintech, and e-commerce sectors. Before joining Jinyu Consulting, she worked with one of the top international consulting firms, providing strategic guidance to companies.

Senior Partner:
Investor Relations
Rene Jiang
Rene is a seasoned investor relations consultant with experience supporting numerous US-listed Chinese companies. She specializes in navigating the complexities of investor relations, with a focus on effective communication and strategy.

Senior Partner:
EVENT PROJECT
Rachel DU
Rachel is an experienced project manager for more than 10 years, extensive experience in planning and executing successful events,including product launch, brand events, and roadshow, dealer conference, as well as mega international events.She has been a long time partner for many companies’ auto shows(Audi,Rolls Royce,Mercedes,etc.) and governments events including UN Secretary’s China visit ect.
