Connect You to China, Bring Business to YOU

Jinyu Consulting: Unlocking China’s Potential for Your Business Growth

About

Jinyu Consulting

JinYu Consulting is a boutique consulting firm, founded in 2019 by senior Public Affairs professionals and strategy consultants with rich experiences and strong network in China. We are committed to providing integrated and customised services in public relations, strategy consulting and helping our clients to start and accelerate their business development in this infinite market.

China is reopening its market to the world, providing abundant market opportunities for international players, but complexities of different political system, market practice and uncertainties of policies and regulations also create huge challenges for overseas companies who are interested in operating in this market.

Unique Political system

China is a unique market, where political agenda priorities. Insightful perceptions and in-depth understanding about political agenda and politics are the key to boost your business development here.

Complicated regulations

China is reopening the market after the pandemic while its complicated market regulatory structure still maintains, timely and insightful market(regulatory) intelligence is essential for business development.

Different market practice & dynamics

Chinese market differs from its western counterparts in aspects of market practices & dynamics, compliance requirements, etc., local market knowledge and rich experience could be of great help in market adaptation.

Network based business environment

Network matters in Chinese business culture. Establishment of strong network composed of key stakeholders including regulatory insiders, KOLs, market experts, media proves to be an efficient approach for business success.

Our services

Marketing & Communications

We specialize in media communications, branding, and marketing strategies, including thought leadership, partnerships, and crisis management. Our expertise spans digital marketing, content creation, and market positioning to help you effectively reach your audience.

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Government Relations

Our government relations consulting helps businesses navigate China’s regulatory environment. We provide strategic advice on policies and relationship management to support your business development in this complex market.

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Investment Relationship

We offer comprehensive investor relations solutions, from earnings announcements to managing M&A transactions. With deep expertise in capital markets and ESG consulting, we help broaden your shareholder base and ensure compliance with evolving standards.

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Business Strategy

Our business strategy services provide integrated solutions, including market analysis, entry strategies, and business model design. We help identify opportunities and develop tailored strategies to support your growth in China.

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